The brains behind the operation

A month of content. Ten minutes.

Every week, content robs you — the planning, the formatting, the "what do I even post today?" spiral. But Heist takes it all back. Tell Heist your idea and it remembers your brand, learns from your content, writes for every platform, and schedules the whole month. Then you walk away with your time in your pocket.

Generate Your First Month Free → See how it works

Early access — open now. Set up your Brain in 10 minutes.

minutes to plan a month

hours reclaimed per month

platforms, one workflow

app.heistbrain.com/create

MCP · Claude

Product launch announcement for our new SaaS tool

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Excited to announce our newest feature — the Heist Brain now learns from your real engagement data

Every post you publish makes your next one smarter. It's not just AI — it's YOUR AI.

#ContentOS #AIMarketing #HeistBrain

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Heist Brand

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Excited to announce our newest feature — the Heist Brain now learns from your real engagement data

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Brand Score

92%

The Anti-Hustle Manifesto

The real crime? Hours stolen from you.
But now the tables have turned —
we're planning a heist.

Every week, content creation takes your mornings, your evenings, your weekends. Heist takes it all back. Set up your Brain once, feed it one idea, and walk away with a full month of on-brand content. That's not a productivity hack. That's your time, returned.

Agent Inbox · New

Run your content business from a chat window.

Connect Heist to Claude, ChatGPT, Cursor, or Copilot. Plan, draft, schedule, and publish — all from a conversation. Talk to it like you already talk to Claude. The examples below are just starters.

Try something like

"Using Heist, give me my daily briefing."

Get a 200-word rundown on what's scheduled today and yesterday's top performer.

Try something like

"Plan my next week. 5 LinkedIn, 3 Instagram."

8 drafts land in your inbox, grounded in your brand voice.

Try something like

"Audit my brand brain. What's missing?"

Gaps, contradictions, and specific fixes — with proposals to apply.

More prompt ideas 85 tools your AI can call. Talk to it like Claude — these are just examples to start. Read the full guide →

The Competitive Moat

Every AI tool forgets you.
The Brain never does.

Most AI content tools are stateless — they forget your brand after every session. Heist's Brain is a 10-layer intelligence system that learns your voice, remembers what works, detects when you're drifting off-brand, and feeds real engagement data back into every generation. The longer you use it, the better it gets.

Foundation

Brand Profile

Mission, audience, voice, offers, CTA, keywords — 7 identity fields that define you

Audience Personas

Demographics, pain points, and language preferences for each segment

Memory Facts

Up to 20 brand rules — auto-created from performance signals

Intelligence

Knowledge Base

Upload PDFs, docs, or scan your website — referenced in every generation

Chat Insights

Your last 5 brainstorming sessions carry forward into every draft

Anti-Repetition

Tracks recent posts to ensure every new draft is fresh and original

Performance Patterns

Rate content high/low — the Brain replicates what works

The Edge

Smart Onboarding

Scan your URL — AI fills all 7 profile fields in 2 minutes

Voice Drift Detection

Checks every 10th generation for off-brand drift and alerts you

Real Engagement Metrics

Likes, comments, shares fed directly into the generation prompt

Jasper has 1 layer. Buffer has 0. Heist has 10.

Set Up Your Brain Free

The Closed Loop

The only content tool that learns what works — automatically

Heist doesn't just generate and forget. It tracks how your content performs across every platform, identifies what drives engagement, and feeds that data back into your Brain. Every 6 hours, the loop runs. Your content gets better while you sleep.

Generate

→

Publish

→

Track

→

Learn

→

Improve

↩

Under the Hood

How the Brain actually learns.

Most AI content tools run stateless. Every new chat starts from zero. You re-explain your brand, your audience, your last campaign, your voice — every single time. By week four, you're spending more time prompting than writing.

Heist's Brain works differently. During onboarding, you define seven fields that describe your brand: mission, audience, voice attributes, offer, CTA style, keywords, and tone examples. Those fields get embedded into every generation prompt Heist sends — not pasted on top, embedded. The model sees your voice profile the way it sees the user's current request: as context it must respect.

The feedback loop

Every six hours, Heist pulls engagement data from your connected platforms — likes, comments, shares, click-through rates. Posts that outperform your baseline by a meaningful margin get flagged and the patterns that made them work (hook style, post length, topic angle, emoji use, CTA placement) get saved to your Brain as insight facts. Your next generation sees those facts. Your content gets more signal and less noise over time — not because the AI got smarter, but because your Brain got richer.

Drift detection

Every tenth generation, the Brain runs a drift check. It compares the last ten outputs to your baseline across four dimensions: vocabulary similarity, tonal match, signature-phrase frequency, and structural rhythm. When drift creeps above threshold — usually because the base model's strong prior toward generic prose starts leaking in — the system re-injects your voice anchors and, if drift persists, surfaces it to you directly: "your recent posts are sliding generic, here's what changed."

Why this matters

The promise of AI content is leverage: one hour of thinking turns into a month of posts. That promise breaks the moment your content starts sounding like everyone else's content. A persistent Brain with real engagement data and drift detection is what makes the leverage hold. Without it, you're just renting a very expensive word-shuffler.

The Brain has ten layers total. This section covers the three most important for day-to-day output quality. See all ten →

Who It's For

Solo Creators

Stop trading evenings and weekends for content. One Brain, one idea, one month of posts — done in 10 minutes.

Save 8+ hours per week

Small Teams

Align your brand voice across every team member and platform. One Brain keeps everyone on the same page.

Ship 4x more content

Growing Brands

Run parallel campaigns across all platforms, track performance with analytics, and export everything.

All platforms, one dashboard

Agencies

Manage 25 client brands from one dashboard. Each with its own Brain. Team seats, content approvals, and role-based access built in.

25 brands, 10 team seats

How It Works

One idea in. One month out.

Four steps. Ten minutes. The rest of your week is yours again.

Set Up Your Brain

Define your voice, audience, and offer. The Brain remembers everything and gets smarter over time.

Pull the Heist

Enter one idea. Heist generates a full month of content across LinkedIn, X, Instagram, Facebook, TikTok, and YouTube — text and video.

Preview Everything

See exactly how each post looks on every platform. Pixel-accurate. No surprises when it goes live.

Schedule & Go

Drag posts to your calendar, hit schedule, walk away clean. Your content runs on autopilot.

The Old Way vs. The Heist

The hours. The money. All spent on content creation.
Now that's armed robbery. And we're taking it back.

The Grind

~10 hours / week

✕Open ChatGPT, prompt for ideas manually

✕Copy to Google Docs to edit and organize

✕Reformat for each platform individually

✕Switch to Buffer to schedule one by one

✕Repeat every week. Lose your weekends.

Heist

~10 minutes / month

✓Your Brain remembers your voice permanently

✓One idea becomes a full month of content

✓Platform-perfect previews, all 6 networks + video

✓Organized into campaigns automatically

✓Schedule everything. Walk away clean.

★★★★★

"Heist replaced Jasper, Buffer, and my Google Docs chaos. One tool, one Brain, done."

— Alex R., Founder at TechCo

The Arsenal

Everything your operation needs.

Seven tools that replace your entire content stack. One Brain that ties it all together.

The Brain

Persistent brand memory with 10 layers of intelligence. Learns your voice, audience, and offer. Gets smarter from real engagement data. Optimizes every post for social search discovery. Never forgets.

The Lookout

Pixel-accurate previews on LinkedIn, X, Instagram, Facebook, TikTok, and YouTube. See what your audience sees before you post.

The Operation

Structured campaigns with scoped Brain memory, performance tracking, and batch generation. Run multiple operations simultaneously.

The Vault

Your complete content library with inline editing, version history, soft-delete with 30-day recovery, and performance rating buttons that teach the Brain.

The Blueprint

Drag-and-drop calendar with autosave, empty state wizards, and auto-fill scheduling based on your optimal posting times.

The Score

Real engagement analytics from your connected platforms. Impressions, likes, comments, shares — tracked automatically and fed into the Brain's learning loop.

The Reel

Upload video directly to TikTok and YouTube. Chunked uploads with pause and resume. AI-generated captions, descriptions, and hashtags.

Trust & Security

Your content is never lost. Your data is always safe.

Soft-delete

Deleted content goes to Trash — recoverable for 30 days. Never permanently gone by accident.

Version history

Every edit saves the previous version. Revert to any point in history with one click.

Autosave

Drafts back up every 30 seconds. Browser crash? Tab close? Your work is still there.

AES-256 encryption

API keys encrypted with AES-256-GCM. Passwords hashed with bcrypt. CSRF protection on every request.

Full data export

Download everything — content, versions, Brain data, blog posts, chat history. Your data is yours.

Automated backups

Database backed up every 6 hours with integrity verification. 28 rolling backups always available.

How Heist stacks up

One tool to replace three. Here's what you'd need without Heist.

Feature	Heist — $49/mo	Jasper — $49/mo	Buffer — $30/mo	Hootsuite — $99/mo
AI content generation	✓	✓	✕	✕
Persistent brand memory	✓	✕	✕	✕
Full-fidelity previews	✓	✕	Partial	Partial
Multi-platform scheduling	✓ (6 platforms)	✕	✓	✓
TikTok + YouTube video	✓	✕	Partial	✓
Agent Inbox (MCP + any LLM)	✓	✕	✕	✕
Social SEO optimization	✓ (per-platform)	✕	✕	✕
Campaign organization	✓	✕	✕	Partial
Content calendar	✓	✕	✓	✓
One-idea → full month	✓	✕	✕	✕
Team workspace + roles	✓ (Agency)	✕	✓	✓
Multi-brand management	✓ (up to 25)	✕	3 channels	✓
Setup time	10 min	Hours	30 min	1+ hour
Total monthly cost	$49	$49 + $30 = $79+ (and still no Brain)

Start with Pro at $49/mo — or go Agency at $199/mo for teams

Start Your Free Trial

Pricing

Pricing this good? It's a steal.

Every plan includes full-fidelity previews, calendar scheduling, and your Brand Brain. Get your time back for less than your daily coffee habit.

Monthly

Annual Save 20%

Starter

$19/mo

$15/mo

For creators getting started.

✓ 1 Brand Brain
✓ 100 posts / month
✓ 6 platforms (text)
✓ Full-fidelity previews
✓ 5 active campaigns

Start Free Trial

~$0.19/post

Got questions? We've got answers.

How is Heist different from ChatGPT? +

ChatGPT generates text. Heist generates a system — with brand memory that persists, platform-specific previews, campaign organization, and scheduling. It's the difference between a tool and a workflow.

How does the Brand Brain work? +

You define your voice, audience, and offer during onboarding. The Brain stores this permanently and applies it to every piece of content. The longer you use Heist, the more it sounds like you.

Does AI content sound robotic? +

Not when it has a Brain. Most AI tools are stateless — they forget you after every session. Your Brain learns from you and applies your voice, tone, and style to every single post.

What platforms does Heist support? +

LinkedIn, X (Twitter), Instagram, Facebook, TikTok, and YouTube — six platforms from one dashboard. TikTok and YouTube support native video uploads. The Founder and Agency plans also include blog content generation.

Can I try it before I pay? +

Yes. Every plan includes a 7-day free trial with full Pro features. No credit card required. Set up your Brain and see for yourself.

What if I need more posts? +

You can purchase generation credit packs starting at $9 for 50 extra posts, or upgrade your plan at any time. No long-term commitments.

What happens after my trial ends? +

You'll be moved to the Starter plan. No surprise charges.

Can I cancel anytime? +

Yes, cancel from Settings. No fees, no questions asked.

Do I own the content Heist creates? +

Absolutely. Everything generated is 100% yours.

What is Social SEO and why does it matter? +

Social SEO is the practice of optimizing your social media content so it ranks in platform search results — not just shows up in feeds. In 2026, 46% of Gen Z uses social media as their primary search engine. TikTok, Instagram, LinkedIn, and YouTube all have powerful internal search. Heist automatically writes keyword-optimized content for each platform's search algorithm, so your posts are discoverable long after they're published.

How does Heist optimize for Social SEO? +

The Brain analyzes your topic and identifies the keyword phrases your audience would actually search for on each platform. Then it places those keywords where each platform's algorithm looks: in the first sentence (LinkedIn, Instagram), in spoken audio suggestions (TikTok), in titles and tags (YouTube), and in the opening line (X). Every generated post includes a searchKeywords field showing exactly what was optimized for — so you can track what drives discovery.

Is there an API? +

Not yet, but it's on our roadmap. Let us know at support@heistbrain.com.

Can I manage multiple brands or clients? +

Yes. The Agency plan ($199/mo) supports up to 25 Brand Brains, each with its own voice, memory, and analytics — completely isolated. You also get 10 team seats with role-based access (Owner, Admin, Editor, Viewer) and content approval workflows.

Does Heist support video content? +

Yes. Upload videos directly to TikTok and YouTube from Heist. The Brain generates optimized captions, descriptions, tags, and hashtags for each platform. Chunked uploads with pause and resume — even large files.

How does the auto-learning work? +

Every 6 hours, Heist pulls engagement data from your connected platforms (Meta, X, LinkedIn). Posts that outperform your average by 2x are automatically identified, and the patterns that made them work are added to your Brain as insight facts. Your next generation is informed by what actually performed — not guesswork.

Is my content safe? Can I undo mistakes? +

Yes on both. Deleted content goes to Trash and is recoverable for 30 days. Every edit saves the previous version — you can revert to any point in history. Drafts autosave every 30 seconds. Your database is backed up every 6 hours with integrity verification. And all data is encrypted with AES-256-GCM.

BUILT BY A CREATOR

For creators.

Heist was born from the frustration of spending more time planning content than creating it. We built the tool we wished existed.

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Schedule your month of content
in 10 minutes

A month of on-brand content. Ten minutes. Your evenings and weekends are about to be yours again.

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7-day free trial · No credit card · Cancel anytime

A month of content. Ten minutes.

The real crime? Hours stolen from you. But now the tables have turned — we're planning a heist.

Run your content business from a chat window.

Every AI tool forgets you.The Brain never does.

Brand Profile

Audience Personas

Memory Facts

Knowledge Base

Chat Insights

Anti-Repetition

Performance Patterns

Smart Onboarding

Voice Drift Detection

Real Engagement Metrics

The only content tool that learns what works — automatically

How the Brain actually learns.

The feedback loop

Drift detection

Why this matters

Solo Creators

Small Teams

Growing Brands

Agencies

One idea in. One month out.

Set Up Your Brain

Pull the Heist

Preview Everything

Schedule & Go

The hours. The money. All spent on content creation.Now that's armed robbery. And we're taking it back.

The Grind

Heist

Everything your operation needs.

The Brain

The Lookout

The Operation

The Vault

The Blueprint

The Score

The Reel

Your content is never lost. Your data is always safe.

Soft-delete

Version history

Autosave

AES-256 encryption

Full data export

Automated backups

Built-in Social SEO

Audio + Caption SEO

Keyword-First Captions

Professional Discovery

Multi-Surface Ranking

Real-Time Indexing

Keyword Consistency

How Heist stacks up

Pricing this good? It's a steal.

Got questions? We've got answers.

For creators.

Schedule your month of contentin 10 minutes

Wait — want to see Heist in action?

The real crime? Hours stolen from you.
But now the tables have turned —
we're planning a heist.

Every AI tool forgets you.
The Brain never does.

The hours. The money. All spent on content creation.
Now that's armed robbery. And we're taking it back.

Schedule your month of content
in 10 minutes