Run your content business from a chat window.

Heist connects to Claude, ChatGPT, Cursor, and Copilot through MCP. Plan your week, draft a month of posts, update your brand voice, publish to LinkedIn or WordPress — all from a conversation. You never have to open the app.

What is the Agent Inbox, actually?

MCP — Model Context Protocol — is how AI assistants like Claude and ChatGPT connect to outside tools. When you connect Heist through MCP, your AI gets a set of powers: it can read your brand voice, check what's scheduled, draft posts that match your style, queue them in your calendar, and publish them when you say go.

The Agent Inbox is where those actions land. When Claude drafts ten Instagram posts for you, they show up in the inbox. You review them in the web app or from the AI itself — approve, reject, or tweak — and they're live. No context switching. No re-explaining your brand. No dashboard to learn.

Six prompts. Six outcomes.

Every prompt here runs against the same 56+ Heist tools your AI has access to. Copy the line, say it to your AI, get the result.

Say this
"Using Heist, give me my daily content briefing."
Get this

A 200-word rundown of what's scheduled today, yesterday's top and bottom performers, and one concrete recommendation for what to do now.

Uses the daily_content_review operational prompt — 4 Heist tools fire behind the scenes.
Say this
"Plan my next week. 5 LinkedIn posts and 3 Instagram posts, across my main offer and one story post per platform."
Get this

8 drafts in your Agent Inbox, each grounded in your brand voice, tagged with why it's likely to land.

Claude calls get_brand_context, get_performance_signal, and bulk_create_drafts — then hands you the review.
Say this
"Audit my brand brain. What's missing? What's contradicting?"
Get this

Gaps, contradictions, and stale facts — with specific proposals to fix each.

The brain_audit prompt cross-checks your profile, memory facts, and recent posts.
Say this
"Look at my last 20 posts. Update my voice profile based on what performed."
Get this

A proposed patch to your brand profile, grounded in your actual winners.

Heist doesn't guess — it cites the specific posts it learned from.
Say this
"Write a 1200-word blog post on why solopreneurs need a content OS. Source: our conversation today."
Get this

A full draft in your blog editor, styled to match your site, ready to publish to WordPress.

generate_blog_post uses your Brain's voice, audience, and top performers.
Say this
"The LinkedIn post from Tuesday did 3x my average engagement. Mark it as a high performer."
Get this

The post is flagged, your Brain learns what about it worked, next week's drafts lean into that pattern.

Closes the learning loop — your Brain gets smarter from real engagement data.

Everything you'd do in the app. Said out loud.

Plan

  • See your content calendar from a conversation
  • Get a 200-word daily briefing on pipeline and performance
  • Generate a full week's content plan grounded in what works

Create

  • Draft social posts for LinkedIn, X, Facebook, Instagram
  • Generate long-form blog posts in your brand voice
  • Create reusable HTML snippets for CTAs, FAQs, related posts
  • Produce campaign variations of a winning post

Organize

  • Add, update, and remove facts in your Brand Brain
  • Update your brand profile, audience personas, and offer summaries
  • Connect URLs and documents as ongoing Brain feeds
  • Rate posts as high/low performers to teach your Brain

Publish

  • Schedule posts across connected social platforms
  • Publish to WordPress with one sentence
  • Reschedule the calendar, fill gaps, pause autopilot
  • Check platform connection status from chat

Every write requires a reason or source. Every action lands in an audit log. You control whether changes apply instantly or queue for review.

Three steps. Done.

Step 1

Get your Heist API key

Open Settings → API Keys → Create Key. Give it the scopes you want this AI to have.

Step 2

Add Heist to your AI

Pick your AI client, copy the snippet, drop in your API key.

Claude Desktop — add to ~/.claude/mcp.json
{
  "mcpServers": {
    "heist": {
      "url": "https://app.heistbrain.com/mcp",
      "headers": { "Authorization": "Bearer YOUR_HEIST_API_KEY" }
    }
  }
}
Claude.ai (web)
Settings → Connectors → Add custom connector
URL:  https://app.heistbrain.com/mcp
Auth: Bearer YOUR_HEIST_API_KEY
ChatGPT, Cursor, Copilot, Windsurf
Follow each tool's MCP docs.
URL:  https://app.heistbrain.com/mcp
Auth: Bearer YOUR_HEIST_API_KEY
Step 3

Start talking

Say "List my brands in Heist" in your AI. If it lists them, you're connected.

The honest answers.

What AI tools does Heist work with?
Heist works with any AI assistant that supports MCP. Today that's Claude (desktop and web), ChatGPT, Cursor, Copilot, and Windsurf. More clients support MCP every month.
Do I still need the web app?
No. Everything you can do in the Heist web app — plan, draft, schedule, publish, edit your Brain — you can do from your AI assistant. The web app is there when you want it, not because you need it.
Can the AI mess up my brand?
No. Every AI action lands in an audit log. You can set a preference so nothing applies until you approve it. All writes require a source or reason — the AI can't save a fact without citing where it came from.
What's the learning curve?
If you can have a conversation, you can use it. We provide prompt templates (daily briefing, weekly plan, brand audit, voice refresh) that the AI already knows by name — just type "Using Heist, give me my daily briefing" and it works.
Is it safe to give an AI write access to my brand?
Yes — by design. Your Heist API key has scopes (read-only, draft-only, publish-enabled, brain-write). You grant only what you need. The AI can't escalate. And every write has an audit trail.
What happens if I cancel?
Your data is yours. Your posts stay published on their platforms. Your Brain content can be exported. Cancel from Settings — no fees, no questions.

Still running your content business from 5 tabs?

Set up your Heist Brain in 10 minutes. Connect it to Claude in 30 seconds. Run your content week in a 5-minute conversation tomorrow morning.

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7-day free trial · No credit card · Cancel anytime