Free content templates

Every template here is a real, actionable framework you can copy and adapt for your own content. They're not "5 best practices" PDFs — they're working documents you can start using today. All free, no signup.

Brand voice documents

--- BRAND VOICE DOCUMENT ---

1. ONE-SENTENCE POSITIONING
[What is your brand? Not what it does, what it IS.]

2. COMPARISON REFERENCES
- Closer to [positive reference] than [negative reference]
- Closer to [positive reference] than [negative reference]
- Closer to [positive reference] than [negative reference]

3. VOICE EXAMPLES (5 paragraphs of your real writing)
VOICE_EXAMPLE_1 — casual
[paste a real paragraph]

VOICE_EXAMPLE_2 — explanatory
[paste a real paragraph]

VOICE_EXAMPLE_3 — personal story
[paste a real paragraph]

VOICE_EXAMPLE_4 — persuasive
[paste a real paragraph]

VOICE_EXAMPLE_5 — technical/detailed
[paste a real paragraph]

4. NEVER LIST (10-15 specific rules)
- Never use the word [X]
- Never start with [phrase]
- Never [specific habit]
...

5. AUDIENCE DESCRIPTIONS
Audience 1: [specific persona, pain, language]
Audience 2: [specific persona, pain, language]
Audience 3: [specific persona, pain, language]

6. CORE BELIEFS
- [Genuine opinion your brand holds]
- [Genuine opinion your brand holds]
- [Genuine opinion your brand holds]

WEEK 1 - THEME: [Your weekly theme]
Mon [Date] - LinkedIn essay: [angle 1]
Tue [Date] - X thread: [angle 2]
Wed [Date] - Instagram carousel: [angle 3]
Thu [Date] - Rest / engagement
Fri [Date] - LinkedIn post: [angle 4]
Sat [Date] - Rest
Sun [Date] - Newsletter: [summary + angle 5]

WEEK 2 - THEME: [Your weekly theme]
[Same pattern]

WEEK 3 - THEME: [Your weekly theme]
[Same pattern]

WEEK 4 - THEME: [Your weekly theme]
[Same pattern]

MONTHLY REVIEW:
- What themes worked best?
- Which posts got the most engagement?
- What's the theme for next month?
- Any patterns to bias toward?

PRE-PUBLISH CHECKLIST

HOOK (first line)
[ ] Does it stop the scroll?
[ ] Is it under the platform's truncation point?
[ ] Is it specific (not generic)?
[ ] Does it avoid weak patterns ("Did you know...", "Have you ever...")?

BODY
[ ] Is the core idea clear in one sentence?
[ ] Are paragraphs broken for scannability?
[ ] Is each sentence pulling its weight?
[ ] Is there at least one specific example or number?

CTA
[ ] Is there an explicit call to action?
[ ] Is it matched to the content type (not "buy" after educational content)?
[ ] Does it invite a specific response?

VOICE CHECK
[ ] Does this sound like me?
[ ] Does it avoid anything on my never-list?
[ ] Would I be comfortable if a stranger read this?

PLATFORM OPTIMIZATION
[ ] Correct character count for platform?
[ ] Appropriate hashtag count (3-5 IG, 1-2 X, 3 LinkedIn)?
[ ] Image/video optimized for platform?

IF ANY BOX IS UNCHECKED: don't publish yet.

CONTENT PILLARS WORKSHEET

WHAT I SELL / WHAT I DO:
[One sentence]

WHO I HELP:
[Specific audience]

THEIR PROBLEM:
[Core pain point]

MY UNIQUE PERSPECTIVE:
[What I bring that others don't]

WHAT I WANT TO BE KNOWN FOR:
[Your niche authority position]

---

PILLAR 1: EDUCATION
Theme: Teach something
5 post ideas:
1. [Specific how-to for your audience]
2. [Common mistake + fix]
3. [Beginner-friendly breakdown]
4. [Tool or resource review]
5. [Process walkthrough]

PILLAR 2: INSPIRATION
Theme: Why this matters
5 post ideas:
1. [Your mindset shift]
2. [Transformation story]
3. [Personal lesson]
4. [Why the audience should care]
5. [Connecting work to meaning]

PILLAR 3: PROOF
Theme: Show the work
5 post ideas:
1. [Case study]
2. [Client result]
3. [Behind the scenes]
4. [Before/after]
5. [Real data]

PILLAR 4: PERSONALITY
Theme: Be a person
5 post ideas:
1. [Unpopular opinion]
2. [Mistake you made]
3. [Advice you wish you'd had]
4. [Day in your life]
5. [Your honest take on industry]

LAUNCH CAMPAIGN: [Product Name]
Launch Date: [Date]
Total posts: 20 across platforms

PHASE 1: TEASE (Week -4)
Goal: Build curiosity
Posts:
1. Vague hint about something coming
2. Behind-the-scenes of development
3. Poll asking about the problem

PHASE 2: REVEAL (Week -3)
Goal: Announce with specificity
Posts:
4. Official announcement post
5. Founder story behind it
6. Early access / waitlist opportunity

PHASE 3: PROOF (Week -2)
Goal: Build trust
Posts:
7. Customer testimonial / beta feedback
8. Case study or use case
9. Behind-the-scenes build story
10. Answer FAQs publicly

PHASE 4: OFFER (Week -1)
Goal: Drive action
Posts:
11. Early bird / founding member discount
12. Specific use case demo
13. Direct pitch with clear value
14. Second testimonial / social proof

PHASE 5: CLOSE (Launch week)
Goal: Final push
Posts:
15. "Doors open" announcement
16. Last chance / deadline reminder
17. Customer FAQ deep dive
18. One more testimonial
19. "Final 24 hours" urgency
20. "Thank you" post after launch

POST-LAUNCH:
- Recap of how it went
- Lessons learned
- What's next

WEEKLY CONTENT BATCH (30 minutes)

MINUTE 0-5: PICK THE THEME
- What am I learning about this week?
- What pattern am I seeing in client work?
- What question keeps coming up?
- What contrarian take do I want to make?
Theme: [one sentence]

MINUTE 5-10: LIST 5-7 ANGLES
Each angle is a different way into the theme.
1.
2.
3.
4.
5.
6.
7.

MINUTE 10-25: GENERATE CONTENT
For each angle, produce:
- 1 platform-native post (long or short depending on angle)
- Adapt for secondary platforms after primary is done

MINUTE 25-30: SCHEDULE AND WALK AWAY
- Drag posts to calendar
- Check scheduling is correct
- Close the tab

NEXT BATCH SESSION: [Date + Time]

How to use these templates

Copy any template above, paste it into your preferred document tool (Google Docs, Notion, Obsidian, a text file — doesn't matter), and fill in the bracketed sections with your specific details. The templates are intentionally simple — complexity is where most frameworks go to die.

Want these built into your workflow?

Heist implements all of these templates as first-class features. Your brand voice doc becomes your Brain. Your content calendar is the scheduling UI. Your pillar planning is the campaign organization. Your batching session is the generate workflow. One tool, all the templates, no copy-paste required.