How Heist works

One idea in, a month of on-brand content out. Here's the full pipeline, from the 10-layer Brain to publish.

How It Works

One idea in. One month out.

Four steps. Ten minutes. The rest of your week is yours again.

Set Up Your Brain

Define your voice, audience, and offer. The Brain remembers everything and gets smarter over time.

Pull the Heist

Enter one idea. Heist generates a full month of content across LinkedIn, X, Instagram, Facebook, YouTube, and WordPress: captions, blogs, AI images, and faceless videos with AI voiceover, built right from your script.

Preview Everything

See exactly how each post looks on every platform. Pixel-accurate. No surprises when it goes live.

Schedule & Go

Drag posts to your calendar, hit schedule, walk away clean. Your content runs on autopilot.

The Competitive Moat

Every AI tool forgets you.
The Brain never does.

Most AI content tools are stateless, so they forget your brand after every session. Heist's Brain is a 10-layer intelligence system that learns your voice, remembers what works, detects when you're drifting off-brand, and feeds real engagement data back into every generation. The longer you use it, the better it gets.

Foundation

Brand Profile

Mission, audience, voice, offers, CTA, keywords — 7 identity fields that define you

Audience Personas

Demographics, pain points, and language preferences for each segment

Memory Facts

Up to 20 brand rules — auto-created from performance signals

Intelligence

Knowledge Base

Upload PDFs, docs, or scan your website — referenced in every generation

Chat Insights

Your last 5 brainstorming sessions carry forward into every draft

Anti-Repetition

Tracks recent posts to ensure every new draft is fresh and original

Performance Patterns

Rate content high/low — the Brain replicates what works

The Edge

Smart Onboarding

Scan your URL — AI fills all 7 profile fields in 2 minutes

Voice Drift Detection

Checks every 10th generation for off-brand drift and alerts you

Real Engagement Metrics

Likes, comments, shares fed directly into the generation prompt

Jasper has 1 layer. Buffer has 0. Heist has 10.

Set Up Your Brain Free

Under the Hood

How the Brain actually learns.

Most AI content tools run stateless. Every new chat starts from zero. You re-explain your brand, your audience, your last campaign, your voice — every single time. By week four, you're spending more time prompting than writing.

Heist's Brain works differently. During onboarding, you define seven fields that describe your brand: mission, audience, voice attributes, offer, CTA style, keywords, and tone examples. Those fields get embedded into every generation prompt Heist sends — not pasted on top, embedded. The model sees your voice profile the way it sees the user's current request: as context it must respect.

The feedback loop

Every six hours, Heist pulls engagement data from your connected platforms — likes, comments, shares, click-through rates. Posts that outperform your baseline by a meaningful margin get flagged and the patterns that made them work (hook style, post length, topic angle, emoji use, CTA placement) get saved to your Brain as insight facts. Your next generation sees those facts. Your content gets more signal and less noise over time — not because the AI got smarter, but because your Brain got richer.

Drift detection

Every tenth generation, the Brain runs a drift check. It compares the last ten outputs to your baseline across four dimensions: vocabulary similarity, tonal match, signature-phrase frequency, and structural rhythm. When drift creeps above threshold — usually because the base model's strong prior toward generic prose starts leaking in — the system re-injects your voice anchors and, if drift persists, surfaces it to you directly: "your recent posts are sliding generic, here's what changed."

Why this matters

The promise of AI content is leverage: one hour of thinking turns into a month of posts. That promise breaks the moment your content starts sounding like everyone else's content. A persistent Brain with real engagement data and drift detection is what makes the leverage hold. Without it, you're just renting a very expensive word-shuffler.

The Brain has ten layers total. This section covers the three most important for day-to-day output quality. See all ten

The Closed Loop

The only content tool that learns what works, automatically

Heist doesn't just generate and forget. It tracks how your content performs across every platform, identifies what drives engagement, and feeds that data back into your Brain. Every 6 hours, the loop runs. Your content gets better while you sleep.

Generate

→

Publish

→

Track

→

Learn

→

Improve

↩

Faceless Video · New

Turn a script into a scroll-stopping video.

One script in, a finished video out: AI voiceover, stock or AI-generated visuals, and burned-in captions, sized for TikTok, Instagram Reels, Facebook Reels, and YouTube Shorts. No camera. No editor. No face required.

01 · SCRIPT

Start with words

Paste your script, or let the Brain write one on your topic in your voice.

02 · VOICE

Add a voice

Pick an ElevenLabs voice and Heist narrates the script — natural, on-brand audio.

03 · VISUALS

Layer the visuals

Stock footage or AI-generated, on-brand images — assembled into a captioned slideshow.

04 · POST

Ship it

The finished video auto-drafts to your calendar with Brain-written caption, ready to schedule.

MCP-first

Make it from your chat

Connect Heist to Claude, ChatGPT, Cursor, or Copilot and just ask. The whole pipeline runs in one message — no dashboard required.

"Using Heist, make a 60-second faceless video about our spring launch and schedule it for Tuesday."

Voiceover, visuals, captions, and a scheduled draft — done in one call
Import clips from Runway, Pika, or any tool straight into a draft

In the platform

Or build it in Studio

Prefer clicks? Open Content Studio, drop in your script, choose a voice and visual style, and hit Generate. Preview, tweak, and schedule — all in the dashboard.

Choose your voice and stock-vs-AI visuals, 3–12 scenes
Lands in your library and as a draft, ready to schedule

Make your first video Faceless video uses your own ElevenLabs & Creatomate keys. See what shipped

The Arsenal

Everything your operation needs.

Seven tools that replace your entire content stack. One Brain that ties it all together.

The Brain

Persistent brand memory with 10 layers of intelligence. Learns your voice, audience, and offer. Gets smarter from real engagement data. Optimizes every post for social search discovery. Never forgets.

The Lookout

Pixel-accurate previews on LinkedIn, X, Instagram, Facebook, and YouTube. See what your audience sees before you post.

The Operation

Structured campaigns with scoped Brain memory, performance tracking, and batch generation. Run multiple operations simultaneously.

The Vault

Your complete content library with inline editing, version history, soft-delete with 30-day recovery, and performance rating buttons that teach the Brain.

The Blueprint

Drag-and-drop calendar with autosave, empty state wizards, and auto-fill scheduling based on your optimal posting times.

The Score

Real engagement analytics from your connected platforms. Impressions, likes, comments, shares — tracked automatically and fed into the Brain's learning loop.

The Reel

Generate faceless videos from a script — AI voiceover plus stock or AI-generated visuals — sized for TikTok, Instagram Reels, Facebook Reels, and YouTube Shorts. Plus AI images and AI video for any post on any of the six platforms, auto-drafted to your calendar. Or upload your own. Either way, the Brain writes the captions, descriptions, and hashtags.

The Old Way vs. The Heist

The hours. The money. All spent on content creation.
Now that's armed robbery. And we're taking it back.

The Grind

~10 hours / week

✕Open ChatGPT, prompt for ideas manually

✕Copy to Google Docs to edit and organize

✕Reformat for each platform individually

✕Switch to Buffer to schedule one by one

✕Repeat every week. Lose your weekends.

Heist

~10 minutes / month

✓Your Brain remembers your voice permanently

✓One idea becomes a full month of content

✓Platform-perfect previews, all 6 networks + video

✓Organized into campaigns automatically

✓Schedule everything. Walk away clean.

Who It's For

Solo Creators

Stop trading evenings and weekends for content. One Brain, one idea, one month of posts — done in 10 minutes.

Save 8+ hours per week

Small Teams

Align your brand voice across every team member and platform. One Brain keeps everyone on the same page.

Ship 4x more content

Growing Brands

Run parallel campaigns across all platforms, track performance with analytics, and export everything.

All platforms, one dashboard

Agencies

Manage 25 client brands from one dashboard. Each with its own Brain. Team seats, content approvals, and role-based access built in.

25 brands, 10 team seats

Trust & Security

Your content is never lost. Your data is always safe.

Soft-delete

Deleted content goes to Trash — recoverable for 30 days. Never permanently gone by accident.

Version history

Every edit saves the previous version. Revert to any point in history with one click.

Autosave

Drafts back up every 30 seconds. Browser crash? Tab close? Your work is still there.

AES-256 encryption

API keys encrypted with AES-256-GCM. Passwords hashed with bcrypt. CSRF protection on every request.

Full data export

Download everything — content, versions, Brain data, blog posts, chat history. Your data is yours.

Automated backups

Database backed up daily with integrity verification before anything is replaced, on a 30-day rolling window — plus a health check on the live database every 6 hours.

Ready?

See it work on
your brand

Set up your Brain in 10 minutes. Your first 25 posts are on us — no credit card, no API key.

Get Started Free

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