Content Marketing Benchmarks (2026)

0.36% median per follower (Rival IQ), by format and industry.

1,301-2,500 characters is the measured sweet spot.

Real per-tier averages — and why the 10x-followers rule is a myth.

2-10% is the typical range, per YouTube's own data.

0.029% median (and why that number is misleading).

About 1.25% of followers per Page post, by size and format.

What realistic growth actually looks like.

The average post is 1,333 words — but intent beats word count.

Real benchmarks after Apple MPP.

41%+ average opens across beehiiv in 2025.

Honest expectations — and the milestones that are real.

5.2% of impressions on average, by content format.

Honest math on what content actually returns.

Content marketing benchmarks