Everything you need to ship better content

Pillar guides, engagement benchmarks, copy-pasteable templates, a full glossary, and a brand voice quiz — all free, all in one place.

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Long-form

Pillar guides

Deep-dive strategy playbooks — the stuff we'd want to read if we were starting from zero.

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Data

Real benchmarks

Honest numbers for engagement, reach, and growth — so you know what "good" looks like on your platform.

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Copy-pasteable

Templates & frameworks

Ready-to-use structures for the content you write most — and the reference pages you'll keep open in a tab.

Platform-specific

Content hubs

Platform-by-platform resources for when you know exactly what you're looking for.

Off-site

Recommended reading

Books, creators, and newsletters we actually recommend. No affiliate links, no sponsored placements.

Books that shaped how we think about content

  • Building a StoryBrand by Donald Miller — the framework for making content about the customer, not you.
  • Made to Stick by Chip & Dan Heath — why some ideas compound and others don't.
  • The Brain Audit by Sean D'Souza — the seven objections every buyer has and how content addresses them.
  • Show Your Work by Austin Kleon — the case for building in public.
  • Everybody Writes by Ann Handley — the practical manual for writing useful marketing content.
  • The Copywriter's Handbook by Robert Bly — old but the fundamentals haven't aged.

Creators worth following in 2026

  • Packy McCormick (Not Boring) — newsletter-driven B2B content done right.
  • Rand Fishkin (SparkToro) — honest SEO and audience research.
  • Justin Welsh — LinkedIn content at scale from a solopreneur.
  • Amanda Natividad (SparkToro) — content strategy for the modern attention landscape.
  • Katelyn Bourgoin — customer research and buyer psychology.
  • Dickie Bush & Nicolas Cole (Ship 30 for 30) — writing in public.

Newsletters we read

  • Not Boring (Packy McCormick) — smart takes on tech + business.
  • Every — bundle of business + tech + creator newsletters.
  • The Marketing Millennials (Daniel Murray) — B2B marketing done well.
  • Demand Curve — growth and content strategy.
  • Stratechery (Ben Thompson) — tech strategy, the standard.

Got a resource we missed? Email support@heistbrain.com.

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