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Best Time to Post

The optimal posting windows for LinkedIn, X, Instagram, Facebook, TikTok, and YouTube — converted to your audience's timezone automatically.

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Heist auto-schedules your content to the optimal window for each platform — no copy-paste, no switching tabs. Part of every Pro plan.

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Frequently asked questions

What is the best time to post on LinkedIn?

For B2B audiences, Tuesday-Thursday between 8-10 AM local time performs best. That's when professionals are checking LinkedIn during their morning routine, before meetings start. Avoid Mondays (catch-up mode) and Fridays (checked out).

What is the best time to post on Instagram?

Weekdays 11 AM - 1 PM and 7-9 PM work best for most audiences. The lunch break and evening wind-down are when scroll behavior peaks. B2C brands often see a second spike on Sunday evenings.

Does posting time really matter?

Yes, but less than people think. A great post at a bad time still outperforms a mediocre post at the "best" time. Use this tool as a starting point, then let your analytics dictate your schedule within 3-4 weeks of consistent posting.

Should I post in my audience's timezone or mine?

Your audience's. If you live in LA but your audience is in NYC, schedule for Eastern Time. If your audience is spread across timezones, pick the one with the highest concentration — or use the tool above for multiple timezones.