Ten proven hook frameworks that stop the scroll on LinkedIn, X, Instagram, Facebook, TikTok, and YouTube. Type a topic, pick a framework, get three variants in one click.
These templates are a great starting point. For hooks generated from your real brand voice, audience, and past content that worked — try Heist free for 7 days.
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Disagree with the common wisdom in your space. Works when you actually mean it.
Precise numbers feel real. Round numbers feel made up.
Admit something unflattering. Self-incrimination signals honesty.
Open with a fragment, scene, or unexpected image.
Reference something specific without explaining it yet.
Skip the build-up. Tell them what they'll get.
Compress a transformation into one sentence.
Give a common problem a memorable name.
Start with a tiny specific detail from a real story.
Open with the line you actually said to yourself.
Don't stare at a blank page trying to write a hook. Write the post first, then come back.
Match the hook to the content you wrote, not the other way around.
Don't use the same hook twice in a week. Variety keeps the algorithm interested.
Yes. Completely free, no signup, no paywall, no usage limits. It runs entirely in your browser — no data leaves your device.
These are template-based starting points. For fully custom hooks that match your specific brand voice, audience personas, and past content that performed well, you'll want Heist — our AI Brain learns your voice and writes original hooks (plus full posts) that sound like you.
The Contrarian, The Specific Number, and The Confession work best on LinkedIn because they earn the click past LinkedIn's ~210 character truncation point. LinkedIn readers are sophisticated and skeptical — you need substance in the first line.
For short-form video, the hook is in the first 2 seconds of the video itself, not the caption. Use The Pattern Break or The Zoom In — they translate well to visual openers. The caption's job is just to reinforce, not replace, the video hook.
Yes. These frameworks work especially well in paid social because you have even less time to earn attention. The Contrarian and The Specific Number consistently outperform questions and generic openers in ad creative.