Why consultants struggle with content
Consulting is an expertise business, and expertise is proven through content. The consultants with the fullest pipelines are the ones whose posts show up in front of the right decision-makers consistently. But consulting work is brain-intensive and deadline-driven — the time left for content is zero. Heist is built so consultants can publish expert-level content without it being a second job.
Three pains, three fixes
Every hour is billable
Content time isn't billable, which makes it the first thing to get deprioritized. Meanwhile, the consultants beating you to clients are the ones whose content is visible — and they're probably not better consultants, they just have a better content system.
Your expertise gets lost in generic AI output
Generic ChatGPT can write "5 best practices for [your specialty]" but it can't write YOUR take on why those best practices miss the point. And YOUR take is what wins clients.
Inbound flywheel takes months to start
Consistent content → LinkedIn following → inbound inquiries → booked clients. The flywheel works but only if you show up every week for 6+ months. Most consultants quit at month 2.
How Heist fixes each one
Fix 1: A Brain that captures your actual methodology
Load your Brain with your consulting framework, your philosophy, the mistakes you see clients make, and 5-10 examples of your best written work (blog posts, LinkedIn posts, client reports). Every post reflects your specific approach — not generic consulting advice.
Fix 2: Turn client work into content (ethically)
The best consulting content comes from anonymized client patterns. Dictate 2-3 observations from your week ("I noticed every client in Q1 made the same mistake about X"). Heist turns them into a LinkedIn post, an X thread, and a newsletter entry — all without exposing client details.
Fix 3: Build the inbound engine without the inbound hours
A solo consultant doing 5 posts/week for 6 months = the inbound flywheel that eventually replaces business development. Heist makes those 5 posts a 30-minute weekly task instead of a 6-hour weekly task — the difference between starting the flywheel and quitting before it spins.
Plays consultants run with Heist
- The "what I saw this week" play. Every Friday, dictate 3-5 patterns or insights from client work (anonymized). Heist turns each into a post for next week.
- The framework teardown play. Break down your core consulting framework across 10-15 posts over a month. Positions you as the person with the method, not just opinions.
- The contrarian play. Take a widely-accepted consulting trope and explain why it's wrong. Heist's contrarian hook framework is built for exactly this.
- The case study play. Every anonymized client win becomes a 3-post sequence: the problem, your approach, the result.
Recommended tier for consultants
Heist Pro — $49/mo. Pro gives you 500 posts/month, full Brain, scheduling, and analytics — more than enough for a solo consultant posting daily. For consulting firms running multiple practice areas (different Brains per partner), Agency tier at $199/mo is worth the upgrade.