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Most brand voice documents are useless for AI. They're written for humans — specifically, for junior designers and new copywriters on the marketing team — so they lean on phrases that feel meaningful but don't translate into instructions a model can follow. You've…

If your first line doesn't stop the thumb, the rest of your post might as well not exist. This is the unfair reality of social content. You can write the best second sentence anyone has ever written and it will never get read because the first sentence wasn't good enough. Hooks…

The worst advice in content marketing is "just post the same thing everywhere." The second-worst advice is "write totally different content for each platform." Both are wrong. The first kills performance. The second kills you. The truth is in the middle, and the middle is…

Posting every day is not hard because writing is hard. Posting every day is hard because starting is hard, and you have to start seven times a week. Each start costs you a blank page, a tab switch, a vibe check, and fifteen minutes of pre-creative procrastination. Multiply that…

You open ChatGPT. Or Jasper. Or Copy.ai. Doesn't matter which one — the ritual is the same. You type out who you are. You describe your audience. You explain your tone. You clarify that no, you don't want to sound like a LinkedIn motivational poster, you want to sound like you .…

Most AI content tools have one layer of context: whatever you type in the prompt box right now. That's it. That's the entire relationship. You show up, explain yourself, get some text, and leave. The AI doesn't know you. It never did. Heist's Brain has ten layers. Not ten…

Here's what a typical content creator's morning looks like. Wake up. Open Jasper or ChatGPT. Write a draft. Copy it. Open Buffer or Hootsuite. Paste it in. Customize the formatting for each platform because what works on LinkedIn looks terrible on Instagram. Schedule it. Open…