Blog
The latest from Heist
The Real Math: 8 Hours Back a Week = 17 Full Days a Year
Eight hours a week sounds nice. Helpful, even. But most creators hear that number and think "cool, an extra Netflix night." They're missing the real score.…
The Boring Magic of Content That Actually Goes Out
Writing the post is the easy half. The hard half is getting it published — on the right platform, at the right time, and recovering gracefully when something…
Batch Content or Daily Content: Which Actually Works in 2026
Every Sunday night, the same question haunts creators everywhere: should I batch this week's content or wing it day by day? The daily grind promises real-time…
Sunday Night Content Planning Is Marketing's Dumbest Workflow
Every Sunday at 9 PM, millions of creators stare at blank screens and hate their lives. They're scrambling for Monday's post. Panicking about the week ahead.…
The 10-Minute Brand Setup That Ended My AI Explanation Hell
I used to spend 12 hours a month explaining my brand to AI tools. Every. Single. Session. "I'm a business coach for overwhelmed entrepreneurs. My voice is…
The 2026 AI Content Stack: Why Your Tools Are Becoming AI Agents
Your content tools are about to get smarter. A lot smarter. By 2026, Gartner predicts 80% of content marketing will be AI-assisted. The $52 billion AI content…
5 Signs Your AI Content Tool Is Just Smart Autocomplete
You're paying $50+ per month for an AI content tool. You've trained it on your brand voice. You've fed it examples of your best posts. And somehow, three…
Teaching a Machine to Sound Like You
Generic AI writes confidently and says nothing. The hardest — and most important — thing I built into Heist was a Brain that learns your voice, your audience,…
The MCP Era: Why Your Content Tool Should Plug Into Your AI
You know that moment when you're deep in a Claude conversation, getting brilliant ideas, and then you have to... leave? Copy the good stuff. Open your content…
Why I Deleted the First Version of Heist and Started Over
Version one worked in the demo and fell apart in real life. Here's why I threw it away, rebuilt from zero, and made "it can never silently break" the rule…
I Didn't Have Time to Post. So I Built a Machine That Does.
The honest origin story of Heist: a founder who couldn't keep up with posting content built the system that now does it for him. Part 1 of the build log.
What Is an AI Content Agent? (And Why Your Scheduler Isn't One)
Your scheduler can post at 3 PM. Your AI writer can draft a caption. But neither can look at your engagement data, notice that your Tuesday posts consistently…