Sign up, profile, persona, knowledge base, first generation, schedule. End to end in ten minutes, with the shortcut that cuts it to seven.
The setup IS the product. Most users over-budget because they expect it to be hard. Here's every step, the realistic time per step, and the shortcut that gets you from signup to scheduled content in under ten minutes.
Minutes 0-1: Sign up
Go to app.heistbrain.com. Email + password. No credit card. 7-day trial.
If you're already signed in, skip to minute 1.
Minutes 1-4: Brand Profile
Three fields. One paragraph about your brand. Three voice words. One audience type. Save.
Don't overthink. The Brain updates fast. First pass is good enough.
Minutes 4-5: First persona
One persona only on day one. Name them. Three sentences: what they want, what they're tired of, what they wish someone would say.
Add more personas later. One sharpens the Brain. Three dilutes it.
Minutes 5-7: Knowledge Base
Upload three documents. Your best blog post, most-liked social, and any FAQ or pitch doc. Three is the threshold where content quality jumps.
No docs? Paste three old captions you're proud of. Same effect.
Minutes 7-8: Memory Facts
Five facts. Product name spelling, primary URL, one thing you never say, audience you never target, and one brand-critical constraint.
These are the rails. The Brain won't drift off them.
Minutes 8-10: First generation + schedule
Enter one idea. Hit go. Read the first batch. Rate 5 drafts thumbs-up/thumbs-down.
Pick one, preview it, schedule it. Close the tab. You're set up.
Setup is not a tax on the tool. Setup is the tool.
Steal your time back.
Heist is the AI Content OS that replaces your stack with one Brain that remembers, learns, and gets sharper with every post. A month of content in 10 minutes. Free 7-day trial, no credit card required.
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