The middle of the Brain is the deep context. Upload docs, set facts, build a vault. This is the layer stack that makes output feel researched.
Layers 3-5 are the reason a post sounds like it came from someone who's been paying attention. Knowledge Base stores the documents. Memory Facts stores the must-be-true statements. The Vault is the combined context every draft pulls from.
Layer 3 — Knowledge Base
Upload docs. Blog posts, case studies, positioning memos, FAQs, pricing pages, pitch decks. The Brain indexes and pulls from them in every draft.
Rule of thumb: three docs is the threshold where output quality visibly jumps. Ten docs is the threshold where the Brain starts sounding researched. Beyond ten, diminishing returns unless you're a big brand.
Layer 4 — Memory Facts
Short statements that must be true. Product name spelling. Your primary URL. One thing you never say. Audience you never target. These are the rails.
Memory Facts prevent hallucination and keep claims consistent across every post. Every brand should have 5-10 of these. Fewer and you're underdeveloped. More and you're overfitting.
Layer 5 — The Vault
The Vault is the combined runtime context the Brain assembles for every draft: relevant KB chunks, facts that apply, voice fingerprint, persona, recent wins. The Brain picks the right subset for each draft automatically.
You don't build the Vault. You feed the inputs. The Vault is emergent.
Three uploaded docs. One paragraph. Five facts. That's the foundation. Everything else is compounding interest.
The 20-minute upgrade
If your Brain is running lean — under 3 KB docs, under 3 Memory Facts — this is the highest-ROI 20 minutes you can spend.
Upload three docs. Write five facts. Regenerate a draft. You'll feel the difference.
Steal your time back.
Heist is the AI Content OS that replaces your stack with one Brain that remembers, learns, and gets sharper with every post. A month of content in 10 minutes. Free 7-day trial, no credit card required.
Get Your Time Back →