Your first line has 1.7 seconds. These ten patterns reliably buy you the next five. Each one with a template and an example.
Hooks aren't tricks. They're angles. Ten reliable patterns, each with a template and a real example. Steal what works, skip what doesn't.
The ten patterns
Each one answers: "why should I keep reading?" Not all ten work for all brands. Pick three. Rotate.
- The contrarian flip — "Everyone says X. Here's why they're wrong."
- The receipt drop — "Last Tuesday a client sent me this screenshot."
- The specificity trap — "In 14 months we tried 6 versions of this offer."
- The quiet admission — "I lost $8,000 before I understood this."
- The reframe — "Content is not a creativity problem. It's a memory problem."
- The audience callout — "If you're a coach charging under $500, this is for you."
- The pattern break — "Three reasons nobody will ever tell you."
- The stakes reveal — "This is the decision that cost me a client."
- The simple promise — "How to do X in 10 minutes without Y."
- The observation — "Here's what changed after we stopped doing Y."
How to pick three
Match to your brand temperature. Hot voices live in contrarian flips and pattern breaks. Warm voices live in receipt drops and quiet admissions. Cold voices live in reframes and observations.
Start with three that match your temperature. Ship a week. See what performs. Adjust.
Why templates work
Templates aren't cages. They're starting points. The blank page is the enemy — the template gets you to "first draft" in 30 seconds.
What you do with the next 30 seconds is where the voice lives.
A good hook is a promise your post had better keep.
Steal your time back.
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